CREATIVE TEST RECORD — blank template, not campaign results
Platform / account:
Campaign / placement / market:
Objective / conversion event:
Attribution model + click/view windows:
Reporting dates + timezone:
Control asset ID:
Variant asset ID:
One main variable changed:
Budget / audience / bid settings held constant:
Quality review outcome:
Impressions:
Video starts + platform definition:
Views at chosen checkpoint + definition:
Destination clicks:
Attributed conversions:
Spend + currency:
CTR = destination clicks / impressions × 100:
CPA = spend / attributed conversions:
Notes / uncertainty / decision:
Use “not available” for missing fields; do not turn zero conversions into a zero CPA.