CAMPAIGN BRIEF
Product: [PRODUCT + exact variant + authorized reference files]
Audience: [AUDIENCE + market + language]
Objective: [ONE COMMUNICATION OBJECTIVE]
Verified Claims: [FEATURE / EVIDENCE / OWNER / CHECKED DATE]
Creator: [SAVED FICTIONAL ADULT CHARACTER + approved reference]
Visible Action: [ONE PHYSICALLY READABLE ACTION]
Deliverables: [QUANTITY + duration + aspect ratio + sound/captions]
CTA: [CTA + destination]
Usage Rights: [CHANNELS + paid/organic + territory + term + permissions]
Approval owner: [NAME / ROLE]
Reject if: [PRODUCT OR CHARACTER DETAILS THAT MUST NOT CHANGE]